Next Project 'freeup' LANGUAGE-CN
The Seed
"Food is the first necessity of the people." However, for 21st-century youngsters, having three healthy and regular meals a day is often just a pipe dream. The fast-paced lifestyle leaves young people with no time to cook. In recent years, the booming take-out industry has solved the three-meal problem for these busy youths. Take-out offers variety, speed, and convenience, and sometimes even tastes better than home-cooked food. As a result, urban youngsters love ordering take-out. Yet, they also worry about the long-term health risks of a take-out-based diet. Thus, young people constantly struggle between "seeking healthy food" and "indulging in delicious take-out".
Creator_XULIN | 2020-2021 | service design | product design | graphic design

Handbook Of 'The Seed'

Persona

persona

Urban youngsters yearn to flee the city. Their motives aren't just about enjoying healthy food; they strongly desire to immerse in unique local cultures. Thus, I plan to create an unconventional travel system within the ‘THE SEED’ project framework. By setting up travel agency base stations and distributed small communication stations, this system will lead young people to appealing destinations, allowing them to explore new cuisines and engaging cultures.

concept1
story1
Apply to join the adventure team and complete the procedure. Obtain the exploration note of their destination.
story2
Reach the destination by themselves and contract with local guides.
story3
Complete missions with local people's guide and help, enjoy local food and local life.
story4
Write down thoughts in the exploration note and collect photos for trips.
story5
Urban youngsters will receive seasonal food magazine after trips.
finalwork